“Why i fired Cee-c twice as a brand ambassador”- Wale Jana, Sapphire boss speaks

Bbnaija reality star, Cynthia Nwadiorah aka Ceec was once signed as a brand ambassador of Sapphire Scents owned by Wale Jana.

However, Ceec ‘s contract with the afore mentioned company didn’t last long and there were a lot of rumours about it.

Wale Jana who is known on instagram for always creating motivational and business posts on the platform shared some of the mistakes he made in 2019, and one of those mistakes was signing Cynthia Nwadiorah, Ceec as a brand ambassador.

According to him one of the mistakes was signing the wrong brand ambassador.

Wale Jana wrote:

You have to listen to me this morning because if you get it, you won’t make the mistakes I made. Today I am sharing on the mistakes of 2019.

Signing the wrong brand ambassador; I hear people say we let her go because she didn’t support me. The truth is she had been a problem from the very beginning and we had fired her twice before that time. She had to fly to Abuja with her own money for our last event and she came to beg, I am surprised to hear that she left because she was too expensive 🤣🤣🤣We fought every time to get her to even post as an ambassador, you are just a one year old celebrity and you want to be competing with the Senior Prefect @tontolet she also couldn’t get along with anyone, it was always one drama or the other. When she left and @bammybestowed and @reginadaniels came on board we had peace and so much unity, our creativity also moved to the next level.

Mistakes could be painful but that pain sets you straight, you will be smarter next time. Now I know what I wouldn’t do in 2020 and you should learn from this as well.