Kim Kardashian Launches Private Equity Firm SKKY With Carlyle Group Partner

Reality television star and entrepreneur Kim Kardashian and a former partner at Carlyle Group Inc are launching a new private equity firm focused on investing in consumer and media businesses.

The new firm to be launched by Kardashian and Jay Sammons will be named SKKY Partners, the Wall Street Journal reported.

Jay Sammon

The firm will make investments in sectors including consumer products, hospitality, luxury, digital commerce and media, according to the report.

SKKY plans to make both control and minority investments in companies, with Kardashian saying she wants to bring her own background as an entrepreneur to help the businesses thrive.

“The exciting part is to sit down with these founders and figure out what their dream is,” Kardashian told the WSJ. “I want to support what that is, not change who they are in their DNA, but just support and get them to a different level.”

Kardashian has gained success in her recent business ventures such as shapewear label Skims and makeup brand KKW due to their popularity with young shoppers and the TV personality’s huge social media following.

Skims was valued at $3.2 billion in January.